Brand diagnostic

Where is your brand losing value?

Diagnose before you prescribe. Every Freshmedia engagement starts with a structured diagnostic, and this is a short version of it. Answer honestly: the question you find hardest usually points to your biggest opportunity.

Blue wall with painted yellow dots
0 of 8 answered

Audience

1. Can prospects understand what you do without you explaining it again?
2. Does your website headline name your client's problem?

Position

3. If a competitor matched your price and features, could you name why clients would still choose you?
4. Do prospects accept your price without asking you to defend it?

Story

5. Can you state the belief behind your business, beyond profit?
6. Is your sales story documented so anyone on your team can use it?

Build

7. Would three staff members give the same answer to “Why buy from you?”
8. Do your website, sales materials and social profiles look and sound like one company?

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